Raphaële Cline

WORK HISTORY

EDUCATION

ABOUT RAPHAËLE CLINE

With a foundation in hospitality management and 5+ years of experience in digital marketing, I specialize in helping lifestyle and hospitality brands grow their online presence and drive measurable business results. At OVO Network, I led cross-channel marketing initiatives that delivered significant impact, including- 26% increase in unique website users - 35.7% growth in organic search B2C conversions, now contributing to 24% of direct bookings - 66% lift in paid media B2C conversions with an average ROAS of 4 - 87% increase in B2B owner leads through a UX/UI revamp of the main landing page I thrive at the intersection of creativity and analytics. From designing trend-driven campaigns that capture attention, to optimizing performance through data insights. Currently, I’m expanding my expertise in SEO, paid media, UX/UI, marketing automation and analytics, while exploring emerging opportunities in AI-driven marketing and new social platforms. My goal is to continue pushing the boundaries of digital growth strategies that not only convert, but also reflect a brand’s ethos and values. Always open to connecting with marketers, founders, and industry leaders who share a passion for innovative brand building and measurable growth.