Raphaël A.
Marketing Research Manager @Sayens
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WORK HISTORY
Marketing Research Manager @Sayens
Région de Nancy, FR
Market assessment for 120+ innovation projects in engineering sciencesIndustrial prospection of partners for technology transfer
EDUCATION
HEC Paris
Master of Science (M.S.), Marketing
Ecole Supérieure des Techniques Aéronautiques et de Construction Automobile
Master's degree, Automotive Engineering
ABOUT RAPHAËL A.
As an automotive engineer trained at ESTACA with a degree in marketing from HEC Paris, I have acquired in-depth knowledge of the automotive industry through my 15-year international experience within- OEMs: Renault, Infiniti & Toyota - Tier-1 suppliers: Faurecia, Valeo - Startup: Founder/CEO - Technology Transfer Office: SATT Sayens Today, as Marketing Research Manager at SATT SAYENS, I support academic researchers in the North-East by evaluating the market positioning of their innovations. I also work on identifying issues in the Transport/Mobility sector, to promote the development of technological projects from public laboratories in the North-East territory. Key knowledge- Business opportunity assessment (addressable market/ROI/risk analysis)- Market research (120+ studies within engineering sciences)- Benchmark analysis - Experience in consumer research & methodologies - Turn consumer insights into strategic recommendations - Solid cross-functional experience - Multicultural and collaborative - Interpersonal skills - High level of initiative and autonomy - Analytical thinking
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