Raphael Chetrit

Digital Marketing Manager @Dona Lisa

Marseille, FR

Website & Product Operations: Managed daily Shopify platform operations including product cataloging, uploading new collections, updating pricing, and running online promotions. Ensured full data accuracy and consistency across all product listings.• QA & Technical Maintenance: Performed regular QA checks across website and mobile app, identifying display issues, pricing errors, and broken elements. Used AI-assisted development (ChatGPT) to generate and implement custom Liquid/HTML/CSS/JavaScript solutions for sections and pages, resolving technical issues without external developer dependency.• SEO & Content Strategy: Conducted comprehensive technical SEO audits, implemented on-page optimizations, and created content marketing strategies to improve organic visibility and drive qualified traffic.• Data-Driven Optimization: Analyzed product return patterns and customer behavior data using Google Analytics. Generated operational reports tracking sales, conversion, and retention metrics. Providedactionable insights to styling and procurement teams to improve product selection.•Email Marketing & Automation: Executed segmented email campaigns with advanced automation workflows. Built customer journey workflows from sign-up to retention, analyzing drop-off points and implementing strategies to increase activation and reduce churn.• Cross-Functional Collaboration: Partnered with Marketing, logistics, and technical teams to deliver cohesive digital experiences. Created and maintained documentation for workflows and processes.• Digital Campaign Setup: Designed and implemented Meta Business Manager and TikTok advertising infrastructure, preparingtargeted digital campaigns to maximize engagement and conversion

KEDGE Business School

Msc Digital Marketing and Sales, Business

Bar-Ilan University

Mehina

Le Wagon

FullStack - Marseille, Code - Programation Ruby

Reichman University

Bachelor's degree, Marketing