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Raphael Benedetti
Chief Sales Officer (CSO) @Limppano S/A
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WORK HISTORY
Chief Sales Officer (CSO) @Limppano S/A
Sao Paulo, BR
Responsible for leading the national and LATAM strategy across high-velocity home care categories — including dishwashing liquids, laundry detergents, and fabric softeners — for leading brands such as ODD, Limppano, Inspira, and Toalex. Delivered consecutive sales records while expanding profitability, market share, and distribution reach.Integrated channel and distribution management, designing and executing commercial policies, expanding presence in cash & carry, grocery retail, and regional distributors, with a strong focus on coverage, phasing, and in-store execution excellence.Turnaround leadership, driving structural and operational transformations through process redesign and implementation (talent pool, goal setting, S & OP, commercial policy, innovation), ensuring corporate governance, organizational efficiency, and sustainable growth.
EDUCATION
Faculdade Cásper Líbero
Graduação, Publicidade e Propaganda
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA, Administração e Negócios
SKILLS
ABOUT RAPHAEL BENEDETTI
I am a senior executive with over 20 years of experience in FMCG and consumer goods…
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