Ranjit Rana

Senior Director, Consulting @Latinum Network

Bethesda, MD, US

Lead company’s custom strategic consulting work to help companies -and their brands - better understand and resonate with the growing multicultural community in the U.S. Responsibilities include:o Leading, recruiting and developing a team of world class marketing strategists and analystso Managing team workflow and utilizationo Proposing and developing solutions to solve critical Multicultural Marketing problems for leading brands leveraging either primary or secondary research, in-house data and/or client datao Leading the alignment on and communication of Latinum Network Consulting strategy and resultsRepresentative Initiatives and Key Results:o Developed branch level multicultural prioritization for a top financial institution and supported C-level multicultural strategy overhaulo Overhauled Cable/Telco company’s consumer segmentation to improve brand’s strength in the Hispanic Marketo Developed initial Hispanic go to market strategy for a pharmaceutical product integrating both active and passive marketingo Analyzed a CPG’s global portfolio to identify a path to $1 Billion in incremental domestic saleso Estimated market size for a CPG’s categories in 2020 to inform white space and investment decisionso Analyze the stretchability of a Hispanic brand into another categoryo Estimate the Hispanic market share of a smaller consumer product brando Review brand architecture and alignment against Hispanic market segments

University of Virginia

B.A, Chemistry, Specialization in BioChemistry