Randy Wilburn
Director of Communications @Fayetteville Public Library
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WORK HISTORY
Director of Communications @Fayetteville Public Library
Fayetteville, AR, US
As Director of Communications & Marketing, I lead strategic storytelling, public relations, and community engagement for one of the most innovative public libraries in the country. My role is to connect our community through clear, inclusive communication that highlights FPL’s mission of empowering citizens through free access to knowledge.Key Focus Areas:Strategic Communications Leadership – Develop and implement a unified communications and marketing plan that elevates FPL’s visibility and reinforces its brand as a civic and cultural anchor.Storytelling & Media Relations – Share authentic stories about FPL’s impact through earned media, digital content, and community partnerships.Brand Stewardship – Ensure consistent, accessible messaging that reflects FPL’s warm, inclusive voice across all platforms.Community Engagement – Strengthen relationships with local organizations, media, and residents through creative campaigns and outreach events.Donor & Foundation Collaboration – Partner with the Fayetteville Public Library Foundation to align storytelling, fundraising, and stewardship efforts.Guiding Principle:“Communication builds community. Clarity builds trust.”
EDUCATION
Howard University
Bachelor’s Degree, History
SKILLS
ABOUT RANDY WILBURN
I’m a podcast communication strategist and founder of Encourage Build Grow, where I help organizations—from architects and engineers to nonprofits and educators—create branded podcasts that build trust and spark conversations.I’m also the host of I Am Northwest Arkansas®, a long-running podcast exploring business, culture, and life in the Ozarks, with over episodes and counting. I’ve worked in broadcast journalism (ABC News), talent acquisition, and leadership development, and I’ve trained more than professionals in communication strategy.I teach sessions at the Sam Walton College of Business and guest lecture in the University of Arkansas’s School of Broadcast Journalism. My talks—The Role of Routine, Communicate like Churchill, and How Podcasting Builds Brands—help individuals and companies tell their stories with confidence.Let’s connect if you’re curious about launching a podcast, elevating your message, or building your brand through audio.
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