Randy Schwartz

Marketing Manager @American Hartford Gold

Los Angeles, CA, US

Responsible for managing all aspects of internal emails, external lead generation email, and lead generation display campaigns.Implement regular A/B tests on copy and imagery to optimize conversion rates across all campaignsCommunicate with third party vendors to plan, negotiate, and schedule monthly email and display campaigns, along with tracking results of each campaign to ensure CPL and CPQL goals are metOversee a marketing spend of more than $500k per monthResearched, interviewed and performed test campaigns with new vendors on a monthly basis to discover new revenues of sales for the companyAnalyzed campaigns on a monthly, quarterly and yearly basis to have an overall understanding what campaigns are working or not. Reviewing open rate, clicks, impressions, conversions, CPL, CPQL and overall ROICollaborated with other marketing managers to ensure all messaging, internally and externally, being sent out is consistent across the boardProficient in Salesforce, HTML, HubSpot, Microsoft Teams, Unbounce and Slack; for reporting, managing projects and collaboration