Ran Lev

Product Marketing Manager Product Manager Digital Workflow & Software Lead @HP

Marketing and Value Proposition • Defined and executed go-to-market strategies for 12+ SaaS, AI/ML, and cloud-based solutions, including PrintOS, an IoT SaaS platform that improved operational efficiency and customer engagement. • Developed competitive positioning and messaging frameworks, enabling sales teams, partners, and customers to understand and adopt complex solutions. • Led AI-driven marketing initiatives, creating compelling business cases, thought leadership content, and sales enablement materials to accelerate press automation adoption. • Orchestrated global partnerships and co-marketing efforts as part of HP One Package, driving ecosystem expansion and product adoption. • Created high-impact content for industry events, live demos, and executive briefings, influencing customer decisions and strategic roadmaps.Product and Strategy • Led competitive intelligence efforts, analyzing market trends, competitor strategies, and customer insights to shape the product roadmap and drive 3 strategic sales worth $14M. • Collaborated with R&D, Operations, and Customer Support to ensure product-market fit, optimizing solutions based on real-world customer feedback. • Drove market expansion into the corrugated packaging industry, securing executive approval for a strategy focused on software, integration, and AI-powered automation. • Developed and commercialized an automated inspection and vision system, integrating machine learning (ML) for quality control, defect detection, and production optimization. • Defined AI/ML-driven solutions for press operation, introducing predictive maintenance, real-time analytics, and workflow automation to maximize uptime, reduce costs, and enhance operational simplicity.