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Paul Gibbons
Digital Marketing Analyst @HP
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WORK HISTORY
Digital Marketing Analyst @HP
Responsible for driving online share across google and amazon Search Engine results pages in the Americas. Uses a wide range of analytic and competitive intelligence tools to report on the health of key business metrics and use insights to develop strategic plans to improve hp\'s market share across SEM SEO and PLA channels. Use tools such as R, Python, Qliksense and Tableau to:*Automate analytics processes *Build custom reporting dashboards *Extract data from Partner API\'s *Build custom web scraping scripts *Train classification algorithms to text mine keywords *Data mine large adwords accounts
SKILLS
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