Ramtin Lahooti
Digital Marketing Specialist @Marwick Marketing
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WORK HISTORY
Digital Marketing Specialist @Marwick Marketing
Vancouver, BC, CA
Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube. • Conduct keyword research, audience targeting, and competitor analysis to improve clients campaign performance. • Optimize ad copy, landing pages, and bidding strategies to enhance Quality Score and CTR. • Monitor and analyze campaign performance, providing regular reports and actionable insights. • Manage campaign budgets, ensuring efficient spend allocation and ROI maximization. • Conduct A/B testing on ads, creatives, and landing pages to improve conversion rates. • Stay updated on Google Ads trends, algorithm changes, and industry best practices. • Collaborate with content, design, and SEO teams to align paid strategies with overall digital marketing goals. • Implement and track conversion goals using Google Analytics, Google Tag Manager, and other tracking tools.
EDUCATION
Fairleigh Dickinson University
Master's degree
Payame Noor University (Distance Education)
Bachelor's degree
SKILLS
ABOUT RAMTIN LAHOOTI
My expertise lies at the intersection of frontend development and digital marketing, where I blend modern web development with data-driven marketing strategies. I specialize in building high-performance, SEO-optimized websites using Next.js, React, and TypeScript while managing comprehensive digital marketing campaigns. With experience serving over 200 clients across diverse platforms and industries, I\'ve developed a unique skill set that combines technical implementation with marketing insights. My proficiency spans custom website development, conversion tracking, and analytics implementation using Google Tag Manager, Google Analytics 4, and Google Ads. As a Digital Marketing Specialist and Frontend Developer, I focus on creating seamless user experiences while driving measurable results through data-informed decisions. My approach integrates modern frontend development practices with comprehensive digital marketing strategies, ensuring both technical excellence and marketing effectiveness. Google Analytics & Conversion Tracking Integrations Across Multiple Platforms: E-commerce Platforms: Shopify, WooCommerce, BigCommerce, Ecwid, Squarespace, Wix, Weebly, Webflow, Websites 360, Thinkific, Kajabi, Omnisend, Lightspeed, Vortala, LodgeRunner, Marketing 360, myRealPage, BrixWork Booking & Scheduling Tools: Betterez, Bookeo, Booker, CatchCorner, Checkfront, OpenTable, Schedule Engine, Vantix Systems, Amadeus iHotelier Website Builders & CMS: WordPress, Squarespace, Wix, Weebly, Webflow, Websites 360, Joomla, myRealPage, BrixWork, Divi, Elementor, PowerPack, Powr, Smartarget, Wonder Popup Email Marketing & Automation: ActiveCampaign, Constant Contact, Keap (Infusionsoft), Go High Level (Lead Connector HQ), Thryv Forms & Lead Capture Tools Contact Form 7, WPForms, Gravity Forms, Formidable, Ninja Forms, Fluent Forms, Formstack, RSForm, JotForm, Cognito Forms, ProposalPath, Zoho Forms Scheduling & Appointment Systems: Acuity, Calendly, OnceHub, Jane App Communication, CRM & Support: CallRail, LiveChat, Pipedrive, Jetpack CRM, Zoho CRM, Vonigo, Ignite DealerFire, Jobber
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