Ramona Rice
Communications and Marketing Manager @City of Newport News
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WORK HISTORY
Communications and Marketing Manager @City of Newport News
Newport News, VA, US
I lead citywide marketing and public engagement strategy for the City of Newport News, overseeing communications that reach residents. My work focuses on translating complex civic initiatives into clear, accessible messaging, building trust with the community, and aligning cross-department efforts to deliver timely, high-impact public information.Leadership & Scope • Lead and develop a communications and marketing team (2–3 direct reports, including intern supervision). • Serve as strategic advisor and project lead for cross-department initiatives spanning Public Works, Parks, Tourism, Police, Fire, Planning, Libraries, and Emergency Management. • Partner with senior leadership on citywide priorities, public engagement initiatives, and time-sensitive communications.Set strategic direction for digital and multimedia communications, ensuring consistent, resident-focused messaging across platforms.Impact • Increased citywide engagement 63% year-over-year and grew Instagram reach 168% within one year. • Expanded Facebook impressions from 1.1M to 3.3M, while improving posting consistency 43% through clearer governance and workflows. • Led high-impact campaigns including Juneteenth Freedom Fest, Community Survey, Budget Survey, Winter Storm Alerts, Stormwater Education, Freedom Fest, and national announcements tied to The Great Food Truck Race. • Delivered high-performing video and storytelling content that became top-performing assets across multiple platforms. • Strengthened communication alignment across departments, leadership, and community partners. ers at all levels while delivering timely, transparent, and engaging public information.
EDUCATION
University of Virginia
Bachelor of Interdisciplinary Studies, Social Sciences
William & Mary
Masters, Marketing
SKILLS
ABOUT RAMONA RICE
I am a strategic marketing and communications leader with deep experience in digital transformation, public engagement, and multi-channel campaign development. I specialize in taking complex, evolving organizations and building the systems, storytelling, and structure that drive measurable growth and stronger community connection.In my role with the City of Newport News, I lead citywide digital communications across Facebook, Instagram, Twitter/X, and multimedia channels. Over the last fiscal year, I delivered:63% increase in total engagement across all platforms168% increase in Instagram reach3.3M Facebook impressions, up from 1.1M year-over-year43% increase in content output, implementing consistent cadence and workflowHigh-impact campaigns including Juneteenth Freedom Fest, the Community Survey, Winter Storm updates, Budget Survey, and “The Great Food Truck Race” announcementA shift toward video-first, narrative-driven storytelling that significantly improved visibility and engagement citywideI build systems as much as I build content. This includes brand governance, analytics dashboards, workflows, content templates, cross-department collaboration processes, and digital asset management—ensuring scalability and consistency across large organizations.Before joining the City, I spent over a decade in private-sector and healthcare marketing, leading digital growth and engagement strategies for Tidewater Orthopaedics and several regional brands. Highlights include:229% increase in public-facing reviews and 25% jump in engagement19.6% increase in Google Ads conversions and 29.3% rise in impressions40.4% increase in Facebook reach and improved appointment activityWebsite growth that resulted in a 24.8% increase in users and a 7.9% rise in bookingsI’m passionate about human-centered storytelling, data-informed strategy, and communication that builds trust—whether I’m serving residents, patients, customers, or community partners. My work blends creativity with operational excellence, allowing me to support organizational goals while fostering connection and clarity in every message.Skills & Strengths• Multi-channel digital strategy• Content and editorial leadership• Video-first storytelling (Reels, short-form content)• Public engagement & crisis communication• Cross-functional collaboration• Brand systems & governance• Analytics, KPIs & performance dashboards• SEO, Google Ads, Meta Ads, CMS & WordPress• Project and workflow management
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