Rakesh Ramesh
Head of Digital Marketing @Wafeq وافِق
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WORK HISTORY
Head of Digital Marketing @Wafeq وافِق
Berlin, DE
EDUCATION
Code Academy Berlin
Data Science
Bharathiar University
Bachelor of Science - BS, Electronic Media / Advertising
SKILLS
ABOUT RAKESH RAMESH
Strategic Growth Marketing Leader | Martech & Data Science SpecialistWith 15+ years of experience, I specialize in driving digital transformation, scalable growth, and innovation across global markets. My expertise includes building high-performance marketing technology stacks, optimizing customer acquisition, and implementing data-driven CRM strategies. Proficient in Python for data science, I leverage advanced analytics, predictive modeling, and automation to deliver impactful results.Professional Impact • Industry Expertise: Scaled operations in Quick Commerce, E-commerce (D2C), Ride-hailing, Telco, and Streaming Services, achieving measurable growth in highly competitive markets. • Global Reach: Successfully led growth initiatives across Europe, the US, the Middle East, and India. • Tech Stack Mastery: Advanced skills with Braze, Adjust, Appsflyer, Firebase, GA4, mParticle, and GTM, alongside Python libraries like pandas, NumPy, and Matplotlib. • Data Science Applications: Predictive modeling, audience segmentation, and workflow automation for data-driven marketing strategies. • Channel Excellence: Proven track record in performance marketing on platforms like Google, Meta, TikTok, and emerging channels, achieving exceptional ROI. • Innovation-Driven: Early adopter of AI-powered marketing solutions, driving personalization and automation at scale.Career Highlights • Founding member of Careem (Middle East’s first unicorn, acquired by Uber) and Namshi (MENA’s pioneering fashion e-commerce platform). • Directed $20M+ annual marketing budgets, building growth frameworks that scaled businesses from startup to market leadership. • Built and led high-performing teams of 18+ professionals with zero turnover, fostering innovation and collaboration. • Designed advanced attribution systems, including SKAdNetwork, multi-touch attribution, and incrementality testing. • Architected martech ecosystems and channel strategies that supported sustainable growth across multiple markets.Core ExpertisePerformance Marketing | CRM Strategy | Python for Data Science | Marketing Technology | Digital Transformation | AI & Automation | Growth Strategy | Attribution Modeling | Data Analytics | Customer Acquisition | Team LeadershipI excel at blending marketing, technology, and data to create scalable growth strategies. Let’s connect to discuss how I can help drive impactful results for your organization.
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