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Ramesh Kumar Koneti
Head of Digital Marketing Operations @Merck Group
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WORK HISTORY
Head of Digital Marketing Operations @Merck Group
Bengaluru, IN
EDUCATION
Andhra University
Bachelor of Science (BSc), Maths, Physics, Chemistry
Columbia Business School
Master's degree, Post Graduate Diploma in Digital Business
Sikkim Manipal University - Distance Education
Master of Science (MSc), Computers
ABOUT RAMESH KUMAR KONETI
Highly driven and results-oriented business executive with deep expertise in marketing, digital, media and data & analytics across B2B and B2C businesses. Significant experience driving high-impact growth and profitability initiatives at multiple Fortune 100 organizations. Successfully built high-performing teams and capabilities from the ground-up (Media, Data & Analytics, Marketing Operations). Over 14 years of global (Americas, APAC and EMEA) work experience across a diverse set of industries including Life Science/Pharmaceuticals, Manufacturing, Financial Services and Technology. Specialties: • Building New Capabilities & Teams: Organizational Design, Strategic Vision & Mission, Talent, Technology, Processes, Operational Excellence, Business Decisioning Frameworks • Developing Talent, Leading Large Teams & Influencing in Highly Matrix Global Environment • eCommerce • Marketing/Ad Technology • Analytics (Adobe & Google Analytics, Webtrends, Sprinklr, Controlled Experimentation, Data Studio, BrightEdge, Social Mention) • Website Testing, Optimization & Personalization • Customer Experience Strategy & Design • Digital (Technology Roadmap, Experience Design, Campaign Automation, Content Management) • Budget Management & Forecasting • Marketing Strategy & Planning • Branding & Communications • Management Consulting • Business Strategy • Consumer Research & Insights
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