Ralph Koziol
Senior Director Marketing @BayernLB
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WORK HISTORY
Senior Director Marketing @BayernLB
Munich, DE
As a streamlined specialised bank, BayernLB is a major investment financier for the Bavarian and German economy. Our customers are at the centre of our sustainable approach. As a stable and financially strong bank with international activities, we work efficiently and think long term. We have long standing experience and in depth knowledge of the sectors in which our customers operate. We understand their business challenges for the future, offer solutions that match their needs and are partners on an equal footing - always cultivating reliable and trusting working relationships.More
EDUCATION
Hochschule München University of Applied Sciences
Diplom
ABOUT RALPH KOZIOL
Nach dem Studienabschluss zwei Jahre Berufserfahrung in der Unternehmensberatung in MarketingprojektenUnterschiedliche Aufgabenstellungen in Marketing der BayernLB- Live-Kommunikation, nationale und internationale Messeauftritte, Kunden- und Mitarbeiterveranstaltung- Markenstrategische Projekte, u. a. Markenpositionierung- Marketingkonzept für chinesische Tochtergesellschaft (inkl. Positionierung, Erscheinungsbild, Webauftritt)- Sponsoring (Sponsoring-Partnerschaften u. a. FC Bayern München und FC Bayern Basketball- Award-Kreation, z. B. Hochschulgründerpreis, Wissenschaftspreis der BayernLB- Mediales Marketing, z. B. Print- und digitale Produkte, Verkaufsliteratur- Marktforschung und Marketingcontrolling
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