Ralitsa Stoycheva

Digital Marketing Manager @Wellness One

Alderley Edge, GB

Scaled weekly inbound leads from 10 to 270 through optimisation of Google Ads and Meta campaigns, managing a £15–20k monthly budget and driving a 2,600% increase that enabled expansion of the sales team from 2 to 5 executives- Reduced cost per lead from £30 at launch to £4, while doubling MQL to SQL conversion rates through improved targeting, landing page optimisation and creative testing- Managed and coached a cross-functional team of 7 including sales executives, marketers and freelancers, aligning campaigns, sales processes and revenue goals- Implemented advanced CRM automation (Pipedrive, Zapier, Mailchimp), reducing manual admin time by 40% and enabling real-time tracking of customer journeys, pipeline health and campaign ROI- Designed and launched multi-step email automation sequences that re-engaged 60% of dormant leads within six weeks, boosting conversions across the sales funnel- Drove consistent month-on-month social media follower growth (Facebook, Instagram & LinkedIn), expanding brand reach and visibility. Strengthened paid campaign performance on Meta, achieving 300+ engagements on promoted content and increasing website traffic from social channels by 25%- Fed sales intelligence into campaign strategy, shaping offer sequencing, creative testing and nurture flows to accelerate conversion- Developed distributor and partner marketing programmes, including sales kits, automated onboarding email journeys and nurture campaigns, supporting B2B business development.Introduced rota and time-keeping procedures to ensure full sales coverage and eliminate scheduling conflicts- Established KPI dashboards (GA4, Microsoft Clarity), giving full visibility into lead sources, cost per lead, sales performance and budget pacing- Strengthened brand presence through SEO, website optimisation and media partnerships, supporting product launches, showroom events and new service lines.

Birmingham City University

MSc Artificial Intelligence

Solent University

Bachelor of Arts - BA, Business Management

Sofia University St. Kliment Ohridski

Bachelor's degree, Philosophy