Rajvi Sarvaiya

Assistant Marketing Manager @STRCH

Mumbai, IN

Led the complete Retention Marketing strategy using Bitespeed – from audience segmentation to automation workflows and campaign analysis, improving repeat customer engagement and revenue•Took charge of the entire Shopify website — regularly updated product listings, banners, landing pages, collection layouts, and ensured all sections were optimized and functioning smoothly.•Contributed to the ideation and implementation of strategies to enhance website design, layout, and UX; worked closely with design and dev teams to bring improvements live.•Maintained accurate product data for multiple SKUs and categories including titles, descriptions, visuals, pricing, inventory, and tags.•Independently managed product photoshoots from concept to execution, coordinating with photographers, stylists, and models while ensuring output aligned with the brand aesthetic.•Researched and authored SEO-friendly blogs to support website ranking and traffic generation, aligned with ongoing marketing themes and product launches.•Conducted competitive analysis to support content, product placement, and promotional strategies.•Supervised and managed social media presence across Instagram, Facebook, LinkedIn, Twitter, and YouTube — including planning, content support, and platform hygiene.•Drove Influencer Marketing initiatives by coordinating with agencies for influencer shortlisting, briefing, and content approvals.•Oversaw collaboration content quality, ensuring influencer deliverables matched brand voice and guidelines before publishing.•Maintained regular communication with internal teams and external stakeholders to ensure seamless execution of marketing activities.