Raj Kakkar
Senior Business Analyst Commercial E-commerce Digital Marketing @Abbott
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WORK HISTORY
Senior Business Analyst Commercial E-commerce Digital Marketing @Abbott
Responsible for E-Commerce and Digital Marketing domains for International Abbott Diabetes Care to help drive the technology strategy.As Business Relationship Manager, I work closely with commercial leaders, IT shared services and vendor teams to help drive commercial projects and lead alignment with internal/external stakeholders for value-driven roadmap.
EDUCATION
Kurukshetra University
Bachelor of Technology
Quantic School of Business and Technology
Executive MBA, Data Analysis, Strategic Thinking
SKILLS
ABOUT RAJ KAKKAR
With over a decade of techno-functional experience in eCommerce and omnichannel programs, I excel at bridging business and technical teams across eCommerce, content, and martech domains. My core expertise lies in driving digital business growth and enhancing customer experience by blending the best of technology, creativity, and a data-driven approach.At Weber, I led the relaunch and optimization of brand eCommerce websites, focusing on improving user experience and advancing the digital systems landscape. At Hugo Boss, I optimized product discovery and site merchandising across digital channels. Earlier, I have worked as a Technology Business Consultant for eCommerce, Omnichannel, and Retail programs.Key Skills and Experience: User Experience & Conversion Optimization: Proven ability to increase engagement and conversion through a deep understanding of customer journeys, experimentation, and data-driven decisions. Experienced in Journey Mapping and Design Thinking to deliver experiences that meet both business and user needs. Website Management & Site Merchandising: Led projects optimizing website navigation, site search, product listing, and product pages. Experienced in SEO best practices and AI for personalized, seamless customer experiences that boost conversions. Business Process Improvement: Expertise in optimizing workflows, from content and promotion management to product catalog and order management, improving both user and backend experiences. Product Development & Agile Collaboration: Worked closely with Scrum teams to align technical execution with business goals. Skilled in cross-functional teamwork, backlog management, and delivering iterative improvements in fast-paced environments. I bring solid knowledge in web and mobile technical architecture, frontend/backend development, and modern eCommerce platforms. Business Analytics & Reporting: Proficient in turning data into actionable insights, measuring campaign performance, and optimizing ROI. Experience in creating performance dashboards to track key metrics and insights for data-driven decisions.Digital Proficiency:eCommerce platforms - Salesforce Commerce Cloud, SAP Hybris, Commerce ToolsCMS tools - Salesforce CMS, Adobe Experience ManagerPM Tools - JIRA, Confluence, AsanaAnalytical tools - Google Analytics, Tableau, Adobe Analytics, Hotjar, Content Square, Power BI, ExcelMarketing tools - Dynamic Yield, Adobe Target, OptimizelyOthers - Miro, Figma, Lucid Chart
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