Rajesh Srinivasan
Marketing Strategy Consultant @Tata Bluescope Steel
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WORK HISTORY
Marketing Strategy Consultant @Tata Bluescope Steel
Pune, IN
As a Marketing Strartegy Consultant, I devise the brand and growth strategy for the retail brand - Durashine and the B2B businesses of Tata BlueScope Steel.\\\\n\\\\nI also coach the Marketing and Sales team of the company and its distributors, dealers and service partners.
EDUCATION
Learnpact Technologies
Professional Diploma in Digital Marketing, Digital Marketing
HubSpot Academy
Inbound Marketing Certification, Marketing
Bharathidasan University
Bachelor's Degree, Commerce
Project Lead - Executive Management Program (Marketing)
Master’s Degree, Marketing strategy
Indian Institute of Management, Lucknow
Master's Degree, Marketing
ABOUT RAJESH SRINIVASAN
I am a marketing and brand strategy consultant and coach, 2x author and a keynote speaker. I have over 18 years of experience in Demand generation and Brand building for B2C and B2B companies. I work with the founders and marketing teams of both established firms and startups on developing marketing and brand playbooks. Industry experience - Real estate, retail, media, education, advertising, health care, financial services, consumer technology, SaaS, publishing, market research, business consulting and training. Areas of expertise- Go to market strategy- Idea validation and market study- Brand positioning- Growth strategy and revenue maximization- Product marketing- Media, Content marketing & PR strategy- Tactical optimizations to improve conversions. My frameworks and concepts can help organizations scale up effectively and efficiently by having strong market and product orientation. Author of two books - Marketing Success Formula & Growth Nuggets. My books have been featured in various magazines like Business Today, The Week, India Today, and Business Standard. A Tedx Speaker, I have been frequently been invited to deliver keynote sessions for various industry conferences like- World Marketing Congress- Economic Times - Marketing Leader’s Summit- Bangladesh Brand Summit- Realty Plus - Digital Marketing Summit- Entrepreneur India - B2B Marketing Strategies- Kuwait Entrepreneurs Forum. Some of the companies that hired me as a keynote speaker includes ITC, Bank of Baroda, VKC Pride, Confederation of Indian Industry (CII) and Emeritus Executive Education Jury board member – Economic Times Marketing Tech Awards 2021 and Realty Plus Marketing Excellence Awards 2021. As a columnist, published more than 50 long form articles and blogs. Guest lecturer for Top B-schools like the Indian Institute of Management, National Institute of Fashion Technology, National Institute of Technology and MICA. Alumnus of the Indian Institute of Management (IIM), Lucknow’s Executive Education Program, and was the Topper of the Batch. For consulting, speaking and full-time senior marketing roles; r••••••@rajeshsrinivasan.com
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