Amit Raykhere

Senior Manager Marketing @Tata Bluescope Steel

Pune, IN

Marketing Manager for Durashine brand from Tata Bluesceope steel. Tata BlueScope Steel is an equal joint venture between Tata Steel and BlueScope Steel, Australia. The company operates in the SAARC region in the field of coated steel, steel building solutions and related building products.Key responsibilities include :Delivering on business\'s growth agenda through strategic planning and execution Conceptualization and execution of various campaigns pan India (nationally and as per regional requirements)Undertaking Market Research & Consumer Insight studies, Corporate Alliances and PartnershipPrograms for the brandChannel Loyalty management by running various programs for Dealer, distributors and fabricatorsPricing strategy management, promotional scheme planning and execution. Planning and execution of ATL, Digital and BTL activitiesProcess and operational improvement/optimization projects like pricing digitization, enquiry funnel management, e-commerce solutionsDigital marketing for exterior and interior products in line with brand promotional objectives and lead generation