Rajeesh Surendran

Audience Data Manager @YouGov

Bengaluru, IN

Contribute to the development and extension of YouGov’s Audience Data proposition with tech- and agency partners and work with internal teams to simplify delivery processes.• Manage partner relationships: be the day to day point of contact for YouGov’s Audience Data partners and facilitate regular exchange.• Support internal stakeholders in demonstrating the value of Audience Data to clients and responding to client feedback.• Directly consult agencies and their clients by explaining the proposition and delivering custom audiences.• Support the development of Digital Measurement solutions and other related solutions.• Maintaining database syncs between YouGov and their tech and agency partners, as well as extend those to a global coverage where possible together with internal tech ops teams.• Providing data files for custom audiences upon client request to partners and manage open-market always-on audiences to stay up-to-date and relevant.• Set up and streamline an automated and standardized data delivery process for all partners.• Collaborating with the client management and sales teams, marketing team, and other internal partners to build the relevant connected solutions for existing clients and prospects.• Understanding what data is required to plan, track and activate brand experience plans that deliver against project objectives and are proven to create value for our clients.• Interpreting and manipulating large volumes of data and have keen attention to detail to provide actionable insights in a client friendly way.

Guru Gobind Singh Indraprastha University

MBA, Marketing

Delhi University

B.Com, Commerce