Rajarshi Saikia
Sr Analyst - Biddable Programmatic and Data Services @Annalect India
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WORK HISTORY
Sr Analyst - Biddable Programmatic and Data Services @Annalect India
Gurugram, IN
I work in conjunction with the OMD team based in the US to deliver quality & efficient outputs/servicing levels. Ensure we\'re utilizing our capabilities to the fullest and provide the best solutions which are in line with the client\'s requirements. Some of my responsibilities include.\\\\n- Onboarding of various global accounts.\\\\n- Worked on Documentation of SOP and Guidelines.\\\\n- Handled daily/weekly client calls for all kinds of campaign and process updates.\\\\n- Present monthly business reviews for clients.\\\\n- Managing high-value advertising campaigns worth $1M -$10M. And ensure the set performance & delivery KPIs are met as per the commitment to the client. Ensure 100% campaign delivery.\\\\n- Leverage & manage multiple online ad exchanges for media buying.\\\\n- Proactively escalated any high UD risk campaigns and work with the OMD team to formulate a backup plan and implement optimization strategies.\\\\n- Provide month-end reports for performance and campaign insights.\\\\n- Handled cross-training sessions for the new onboards to the programmatic team.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
North Eastern Regional Institute of Management
Master's degree, Marketing and HR
ABOUT RAJARSHI SAIKIA
An MBA in Marketing, experienced in Advertising and Media Buying with a demonstrated history of working in the Digital Marketing Industry, spanning across digital planning, strategy, analytics, client servicing, and account management. Having in-depth knowledge of Programmatic and Ad Servers (SSP & DSP) including Google Ads Manager, CM360, DV360, The Trade Desk, Simplifi, IAS, Adloox, Teads, FreeWheel, Nativo, and OperativeOne Specialties: Programmatic Buying | Performance Marketing | Brand Safety | Strategic Planning Advertisers and Publishers managed: Wells Fargo, SAP, Mercedes Benz, Citrix, WarnerMedia, CNBC, CNN, Washington Post, The Economist Group, UEFA, Cricket Australia
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