Rahul S.
Product Marketing Manager @Contisoft Technologies Llp
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WORK HISTORY
Product Marketing Manager @Contisoft Technologies Llp
Toronto, ON, CA
Led Product and Customer marketing function of 4 key SaaS products TrackPayOut, Renewal Help, DoxCompare, TenderITNow- Developed Go-to-market and growth strategies resulting in $550K ARR growth in 18 months- Orchestrated research and translated data from primary and secondary sources (market studies, survey, interviews, competitive analysis, EY Reports etc.) to craft personas, positioning, pricing and messaging - Collaborated with stakeholders i.e. Product & Account managers, Sales leadership, Creative team, End-users to develop OKRs (NPS, MRR, ARPU,LTV etc) and product/marketing /sales assets to generate consistent business opportunities, qualified leads and provide epic customer success- Crafted copy/product messaging for key demand and lead generation channels i.e. Website, Email, Digital Ads, Social Media, Events, Product videos, etc. that led to 230% rise in qualified leads and added $350K in new business revenue- Developed compelling sales content for discovery, proposal, negotiation and closing i.e. product collateral, videos, case studies, presentation, battle cards and objection handling guides, leading to +50 B2B deals and 27% Win rate- Implemented referral/reward programs which drove 20% client referrals and saved marketing costs by +$100K- Interpreted customers’ requirements/pain points and provided relevant solutions leading to 93% retention rate
EDUCATION
Buckinghamshire New University
Master's degree, Advertising
Bucks Advertising School (London, United Kingdom)
Masters of Arts in Advertising, Advertising Strategy, Creative Advertising, and Applied Communication
Sathaye College
Bachelors of Science in Information Technology, Information Technology
ABOUT RAHUL S.
A storyteller who helps brands with insightful strategic solutions. • Product Marketer with global experience in Customer Insights, Go-to-Market, Demand Generation, Growth Strategy, Business Development, & Marketing Communications• Prospected- developed global client base through empathy-driven communications, business pitches, in-person meetings, relationship-building tactics• Consistently delivered effective insight-driven solutions for clients across diverse categories: Technology, FMCG, Entertainment, CSR, Finance, Healthcare, Automobile, Education, OTT, etc • Client-centric work approach with an emphasis on best practices, innovative approach and relevant solutions• Strong advocate of investigative research(Quantitative-Qualitative), data analysis and insight mining • Experience in development of strategic alliances with customers, vendors and third-party service providers• Excellent organizational, interpersonal, communication and listening skills developed from previous work experiences• A lifelong learner; constantly seek to learn and develop new skills KEY CLIENTS• ReMax • Facebook • Sony Music • Avon • PayPoint • Reliance Entertainment • Pokkt Mobile • Ankur Chemfood • Star Television Network • Early SalarySOFTWARE: Microsoft 365, Prezi, Slack, Asana
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