Rahul Kashyap
Direct Marketing Manager @Eminence Technology
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WORK HISTORY
Direct Marketing Manager @Eminence Technology
As the Direct Marketing Manager at Eminence Technology, I lead integrated outreach strategies across email and LinkedIn to drive quality leads and enable sales success. I also manage a cross-functional marketing team to ensure smooth execution of campaigns and alignment with business goals.Key Responsibilities: Team Leadership & CoordinationLeading a dynamic team comprising lead generation specialists, content writers, data mining executives, and cold callers—ensuring collaboration, quality output, and timely campaign delivery.🤝 Client Communication & CoordinationActing as the primary point of contact for clients—understanding their requirements, planning marketing strategies accordingly, sharing performance reports, and ensuring client satisfaction. Campaign Strategy & ExecutionPlanned and executed targeted direct marketing campaigns (email and LinkedIn) focused on lead nurturing, conversion, and brand visibility. Lead Generation & Prospect TargetingOversaw data sourcing and list building strategies to identify high-potential leads from relevant industries and geographies. Content Oversight & MessagingDirected the development of persuasive outreach content and scripts in collaboration with the content team, tailored for decision-makers and different buyer personas.
EDUCATION
University Grant Comission
UGC NET/JRF
Panjab University,Chandigarh
Master of Arts
Panjab University
Bachelor of Arts
ABOUT RAHUL KASHYAP
Direct Marketing professional with hands-on experience in crafting and executing…
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