Raghurama Veeranna
Assistant Vice President Marketing @India1 Payments Limited
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WORK HISTORY
Assistant Vice President Marketing @India1 Payments Limited
Bengaluru, IN
Head - Usage & Revenue• Ownership of driving transactions and revenue at India’s largest White Label ATM operator and 2nd largest ATM player in India’s Semi Urban & Rural Areas• Responsibilities include daily dispense forecasting for 12K+ ATMs and ownership of key initiatives to drive usage & revenue through daily customer transactions at ATMs.• Ownership of industry first loyalty program for ATM with 6.5 Mn loyalty base through a digital platform driving higher retention and usage through a unique ‘Cash back’ program.
EDUCATION
National Institute of Technology Surat
B.E
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA
SKILLS
ABOUT RAGHURAMA VEERANNA
Passionate marketer with a constant desire to learn and evolve. Expertise in Semi Urban & rural markets, loyalty programs & ownership of P&L delivery! • Currently working as Head of Usage & Revenue for India\'s largest White Label ATM Operator handling US$ 10 billion + dispense pa & ~6 crore unique users pa! Profit & Loss ownership, Growth hacking Customer acquisition, retention & usage analytics Product Management, new products & innovation Category Management Customer behavior analysis Cross Functional Leadership Go To Market planning & execution Customer Life cycle Management Usage & Revenue Marketing Strategy & Execution Outbound channel sales Hyper local delivery Large size team handling FOS)
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