Raghul Rajendrakumar L
Marketing and Branding Manager @Marqland Jaguar Land Rover
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WORK HISTORY
Marketing and Branding Manager @Marqland Jaguar Land Rover
Bengaluru, IN
Develop and implement comprehensive marketing and branding strategies to promote the product portfolio and achieve business objectives.• Ensure consistent brand messaging across all marketing channels and materials, maintaining the brand’s visual identity.• Plan and execute multi-channel marketing campaigns (digital, print, broadcast, social media) to drive brand awareness and sales growth.• Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing, to enhance online presence and engagement• Conduct market research to understand customer needs, preferences, and purchasing behavior, and analyze market trends and the competitive landscape to identify opportunities.• Work closely with sales and customer service teams to ensure marketing efforts align with overall business objectives and product strategies.• Lead, mentor, and manage a team of marketing professionals, setting clear goals, providing guidance, and fostering a collaborative and innovative team culture.• Develop and manage the marketing budget, ensuring efficient allocation of resources and monitoring budget performance to make necessary adjustments.• Develop and implement customer engagement and loyalty programs to build long-term relationships, using feedback and insights to improve marketing strategies and enhance customer experience.• Manage all event phases by supervise the planning, execution, and breakdown of events by creating timelines, budgets, and logistical plans, while coordinating with vendors to ensure smooth operations.• Enhance promotion and evaluate outcomes, Work with sales, after sales, and social media teams to amplify promotional activities and increase audience engagement, followed by performing post-event evaluations and collecting feedback for future improvement.
EDUCATION
Anna University
Bachelor of Engineering - BE
CSI Institute of Technology
Bachelor of Engineering - BE
Amity Business School Noida
MBA
ABOUT RAGHUL RAJENDRAKUMAR L
To work in a professional and challenging work environment, which is conducive to learn…
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