Rafael Santiago
Channel Marketing Specialist @Kensington
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WORK HISTORY
Channel Marketing Specialist @Kensington
US
Headquartered in Burlingame, California, Kensington is the inventor and a worldwide leader in laptop security locks. Kensington is a division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers, and manufacturers of branded business, academic, and consumer products, sold in more than 100 countries across the globe.• Collaborate with teams and partners to plan and execute marketing campaigns, manage partner portals and communications, oversee budgets and content syndication, and produce creative materials to drive channel success.
EDUCATION
Waukegan High School
H.S. Diploma
Columbia College
Bachelor of Science in Business Administration & Associates In Arts, Majors in Management, HR, International Business with a Minor in Finance
SKILLS
ABOUT RAFAEL SANTIAGO
With over eight years of experience in product and partner marketing, my career has been driven by a profound passion for optimizing sales performance and fostering organizational growth. As a data-driven sales analyst, my expertise encompasses a comprehensive approach to enhancing sales development—from meticulously overseeing the sales funnel from its inception with lead generation through to the final stages of commercialization.I excel in gathering and preparing critical data for both internal and external presentations, conducting thorough sales performance analyses to unearth areas ripe for improvement. My routine activities included crafting and refining ad-hoc monthly sales reports and budgets, positioning myself as a pivotal figure in strategic planning and financial forecasting. My experience extends to facilitating seamless communication between various internal departments and sales/technical teams, ensuring alignment and collaborative success.In addition to my analytical capabilities, my marketing background empowers me to adeptly manage and optimize multiple marketing channels, promotions, and product launches. I thrive on partnering with stakeholders to deeply understand customer needs, thereby driving enhanced sales outcomes and financial performance.I am inherently motivated by a desire to continuously acquire new skills and tackle challenges head-on. My commitment is to not only meet but surpass expectations, providing exceptional value and quality in my contributions to any team or organization.
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