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Rafael Ferreira
Senior Business Transformation Manager @Myralis
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WORK HISTORY
Senior Business Transformation Manager @Myralis
São Paulo, BR
Innovation and Portfolio Expansion, driving collaboration with internal and external partners. • Open Innovation initiatives with Innovation Hubs, Universities, and Governmental Innovation hubs • Internal Innovation acceleration program
EDUCATION
Universidade Estadual de Campinas
Strategic Production Management, Engineering
USP - Universidade de São Paulo
Graduated, Industrial Chemistry Engineering
Universidade Estadual de Campinas
Marketing/Marketing Management, General
ABOUT RAFAEL FERREIRA
Innovation and Strategy leader with 20+ years of experience in beverages, consumer goods and pharma, combining strong R&D expertise with business and market-driven execution.Proven track record in building and executing innovation pipelines aligned with consumer insights, market trends and commercial opportunities across LATAM, Europe and global markets.Extensive experience in beverages (RTDs, spirits, functional drinks), working across product development, portfolio strategy and go-to-market acceleration, delivering double-digit growth and scalable innovation pipelines.Strong ability to connect technical capabilities with customer needs, identifying gaps, shaping value propositions and driving strategic initiatives across regions and cross-functional teams.Background includes global leadership roles at Coca-Cola and Diageo, with deep exposure to multi-country environments, open innovation ecosystems and strategic p••••••••@gmail.com+55••••••••75keywords: R&D / Innovation / Open Innovation / R&D Director / Head of R&D / Global Innovation Strategy / RTDs / FMCG Strategy / FMCG Innovation / Technical Innovation / Innovation Process / Innovation pipeline / Team leadership / Alcoholic beverages / Consumer centricity / Product design / Packaging Development / Product Development / Project Management / Data-driven Innovation / Innovation Management / Spirits industry/ Business Transformation/ Beverages Strategy
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