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Rafael Yoshiaki Yamashiro
Product Marketeer @Signify
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WORK HISTORY
Product Marketeer @Signify
Sao Paulo, BR
Lead product marketing strategy and manage offering portfolio (across Commercial Teams)- Execute price setting and define price planning- Manage the market product introductions and support market activation of new products- Define market phase-in phase-out plan and execute portfolio maintenance activities- Leverage competitor benchmarks and ensure customers’ needs are captured by new product development and product improvement process- Develop technical product knowledge upon input toolkit and training by Division- Develop QxP & support financial plan for assigned portfolio including inventory management- Support Market Performance and Forecast Reviews- Manages Sales and Margin- Manages price erosion and price-volume-mix-currency effects- Localize product marketing content based upon global marketing content developed by Division- Enable product information availability for customers- Support Customer Satisfaction team for post- sales support product knowledge related activities- Support the Market organization with product related training- Connect with customers to gather direct market insights- Drive cross functional collaboration, strategic focus and organization agility
EDUCATION
Instituto Pentágono de Ensino
Técnico em Eletrônica
Centro Universitário da FEI
Engenharia Elétrica com ênfase em produção
Escola de Comunicações e Artes (ECA-USP)
Pós-graduação Lato Sensu - MBA
SKILLS
ABOUT RAFAEL YOSHIAKI YAMASHIRO
Product Manager & Product Marketin Manager with strong experience across LATAM…
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