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Rafael Martínez Castro
Ad Ops Manager @TV Azteca
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WORK HISTORY
Ad Ops Manager @TV Azteca
Responsable del Ad Tech/MarTech para el equipo de Ventas y Operaciones DigitalesIntegración de plataformas de Ad Serving, DSP, SSP, etcétera en nuestros inventarios Web, App y CTVOptimizar el revenue de Open Auction (Google Adx, Xandr, Smart RTB+ & Rubicon).Responsable de las áreas de Programmatic y Compra de Audiencias.Liderar las operaciones publicitarias digitales y su relación con otras áreas internas (TI, App, Video Digital) y externas (Agencias, Anunciantes)
SKILLS
ABOUT RAFAEL MARTÍNEZ CASTRO
Senior Ad Operations/Ad Tech & Programmatic leader with 11+ years of experience in…
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