Rafael Linhares
Marketing and Strategy Intern @Shape History
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WORK HISTORY
Marketing and Strategy Intern @Shape History
London, GB
Supporting strategic communications and campaign development for global social impact clients, including the United Nations and Amnesty International. I contribute to narrative strategy, positioning, and campaign architecture informed by audience, policy, and stakeholder research, working closely with strategy, creative, and partnerships teams to translate complex global issues into clear, culturally resonant communications.In practice, I:•Develop messaging frameworks, positioning documents, and narrative strategies for purpose-driven campaigns•Conduct audience, policy, and stakeholder research to inform campaign direction and client recommendations•Produce pitch decks, concept notes, and client-facing strategy materials for campaigns and partnerships•Support business development through partnership proposals, sponsorship materials, and outreach assets•Collaborate cross-functionally with strategists, designers, and creatives to deliver integrated campaigns•Help translate complex social, political, and humanitarian issues into accessible, high-impact storytelling
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor's degree, Political Science with minors in Entrepreneurship and Creative Writing
Parsons School of Design - The New School
Design Strategy
Columbia University
Three Week Intensive Writing Workshop, Creative Writing
Yale University
One Week Intensive Writing Workshop, Creative Writing
Miami Palmetto Senior High School
High School Diploma
ABOUT RAFAEL LINHARES
Supporting global social impact communications at Shape History, I contribute to strategic campaigns for partners such as the United Nations and Amnesty International. This work involves developing messaging frameworks, conducting research, and collaborating across teams to craft culturally resonant narratives that address complex global issues. As a Political Science student at the University of North Carolina at Chapel Hill, with minors in Entrepreneurship and Creative Writing, I bring an interdisciplinary perspective to strategy and storytelling. My experience includes founding and leading Artist’s Coalition, a student-driven arts organization, and participating in creative and design programs at Yale, Columbia, and Parsons. I am passionate about leveraging culture, technology, and communication to drive meaningful social change.
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