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Rafa Aceves
Head of Cards @Konfío
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WORK HISTORY
Head of Cards @Konfío
P&L ownership of Konfío’s corporate credit card product- Leading acquisition, activation, and retention strategies across PYMEs segments- Driving product roadmap, growth, and profitability in the context of Konfío’s transition from SOFOM to licensed bank- Managing key relationships with payment networks, processors, switching platforms, and regulatory entities- Scaling digital self-service channels as the primary growth engine- Enhancing card usage and cross-sell through value-added features
EDUCATION
Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Industrial Engineering
ABOUT RAFA ACEVES
Executive fintech leader specialized in digital financial products for SMEs.Currently Head of Cards at Konfío, a leading fintech company in Mexico in the process of becoming a full bank. I lead strategic growth initiatives, product profitability, and digital transformation to deliver scalable and sustainable financial solutions for businesses. With over 14 years of experience in banking and fintech, I focus on leadership, data-driven decisions, and the development of digital financial products, payment ecosystems, and customer-focused growth strategies.I am recognized for my ability to align cross-functional teams, manage complex partner ecosystems, and transform business strategies into operational results. I work best in high-growth environments, helping to drive financial inclusion through technology.
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