Raelyn O.
Creative Operations Specialist @OPTYO
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WORK HISTORY
Creative Operations Specialist @OPTYO
San Diego, CA, US
Execute photoshoots and UGC campaigns, managing creators, briefs, and deliverablesManage organic media channels such as social media, email, and SMSOversee content delivery, organization, and version tracking for seamless team accessCollaborate with media teams, freelancers, and creators to execute marketing strategies
EDUCATION
San Diego State University
Bachelor's degree, Marketing
ABOUT RAELYN O.
As a Creative Operations Specialist at OPTYO, I lead and execute creative strategy across a variety of content initiatives, including photoshoots, UGC campaigns, and brand storytelling. I manage clients’ organic marketing channels such as social media, email, and SMS to build authentic engagement and strengthen brand presence.With a strong foundation in project management and creative direction, I ensure every deliverable is executed on time, aligns with brand standards, and reflects the highest level of quality. My work has helped clients achieve consistent organic growth, including a 25–40% increase in engagement across social platforms, 15% higher email retention rates, and notable improvements in customer lifetime value through more cohesive content and channel strategies.My role bridges creativity and organization, turning ideas into impactful content that drives growth and deepens brand connection.
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