Casey Melika
Director of Operations @OPTYO
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WORK HISTORY
Director of Operations @OPTYO
San Diego, CA, US
Responsibilities:Lead and manage daily operations across marketing, logistics, e-commerce, analytics, and client success teams.Develop and implement scalable systems and workflows that improve performance and operational efficiency.Oversee cross-department collaboration to align strategic goals with measurable outcomes.Manage key performance indicators, reporting frameworks, and operational dashboards to track progress and identify areas for improvement.Support leadership in long-term planning, business development, and client growth strategies.Foster a results-driven culture focused on accountability, continuous improvement, and operational excellence.Key Achievements:Directed operations that supported the successful launch and scaling of more than 140 brands in the sports, fitness, and wellness industries.Contributed to achieving over 1.8 million products sold and more than 60 million dollars in cumulative client valuations.Designed and refined operational frameworks for OPTYO’s Accelerator and Scale programs, ensuring customized support for brands at every stage of growth.Improved team productivity and efficiency through enhanced communication, process optimization, and data-informed decision making.
EDUCATION
University of San Diego
Bachelor of Business Administration - BBA
ABOUT CASEY MELIKA
As Director of Operations at OPTYO, I lead strategy, efficiency, and execution across all…
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