Radhika Harpale
Marketing Manager (Digital) @Wynisco Inc.
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WORK HISTORY
Marketing Manager (Digital) @Wynisco Inc.
Pune, IN
Identifying & Formulating TG: Conducted comprehensive research for the precise target audience, considering various factors: • Such as demographic characteristics, influential touch-points • Social media engagement, and purchasing behaviour • Subsequently, adeptly formulated and delineated distinct target groups for Wynisco\'s diverse range of services Social Media Communication & Campaigns: Conducted and executed the \'Take A Leap\' ‘Change it NOW’ and various Social Media Campaigns for Wynisco\'s Quality Assurance as well as Data Analyst Bootcamps, surpassing key performance metrics, resulting: • Follower Growth: 35%• Reach and Impressions: 6,800 unique users and impressions• Click-Through Rate (CTR): 2.25% CTR, indicating strong content engagement• Conversion Rate: 4.25% conversion rate, demonstrating effective call-to-action implementation.• ROI: 135% ROI on the campaign, optimizing resource allocation for maximum returns Crafting & Executing Wynisco’s Out-Reach Programs -#WYMeet: Crafted and led multifaceted outreach meet-up programs encompassing Stakeholders, Influencers, Collaborators, and Trainers to enhance the brand\'s reputation and strengthen its offline presence. This encompassed: • Collaborating with influential figures for amplified reach• Fostering partnerships to drive growth• Building credibility within educational and training networks
EDUCATION
University of Pune
MBA
Symbiosis International University
Bachelor of Commerce (BCom)
SKILLS
ABOUT RADHIKA HARPALE
A Brand or Marketing Communication professional with over 7 years of work experience, who is more of an efficient executor. Look at me if you are seeking a ‘doer’ for typical to challenging or dynamic environments. I am seeking opportunities that allow cross-functional learning with personal growth. I am a self-starter with managerial understanding, and good at managing process gaps and enhancing approaches in Integrated Marketing Communication. My diverse experience spans across multiple domains, enabling me to work effectively with organizations of all scales, from macro to micro levels.
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