Rachel Porter
Director of Content and Storytelling @Scriberia
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WORK HISTORY
Director of Content and Storytelling @Scriberia
London, GB
At Scriberia, story matters in everything we do. Whether we\'re setting our strategic OKRs, or storyboarding an explainer animation on the potential of quantum photonics, it\'s my role to ensure that no one is left wondering why it matters.As a journalist who transitioned from print media, into a creative agency specialising in visual communication, I enjoy the opportunity to apply my skills as a storyteller to new, creative challenges. But in this role, as director of storytelling, I\'ve been pushed to expand my definition of \'story\'- its power and its possibilities - in the context of a business determined to lead commercially and creatively. I operate at the most senior level of the company, and am involved in the strategic direction of the business, as well as being responsible for leveraging the mission, values and unique value proposition of Scriberia to tell our story across our marketing channels. I\'ve built a dynamic marketing team, from scratch, that in collaboration with our international team creates, delivers and distributes uniquely Scriberian content across our platforms, that inspires our audiences and drives clients and prospects through our pipeline. I\'m the architect and guardian of our voice and tone - and enjoy the pedantry that entails. I ensure that all of our communications and content meet our high standards, and demonstrate our ability to innovate and captivate audiences through visual storytelling. I\'m responsible for aligning that external messaging with our internal messaging, making sure that the stories that define us and drive us forward as a company, are embedded in our own culture.
EDUCATION
City St George’s, University of London
Postgraduate Diploma, Journalism
University of Birmingham
Bachelor's degree, American/United States Studies/Civilization
Digital Marketing Institute
Professional Diploma, Digital Marketing
University of California, Berkeley
EAP Study Abroad, Comparative Literature, Political Science
SKILLS
ABOUT RACHEL PORTER
I thrive at the intersections of expertise, bringing together storytelling, journalism, visual communication, the arts, poetry, science, policy and business to create outcomes that no single discipline could achieve alone.As Director of Storytelling at Scriberia, an award-winning visual communication agency, I occupy a deliberately interdisciplinary role. I am a connector: translating between worlds, aligning perspectives, and holding together processes that depend on the contributions of many different kinds of expertise. My focus is on orchestrating dialogue between policymakers, academics, technical specialists and creatives; ensuring that complexity is clarified and communication becomes coherent through story.
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