Rachitta Bahal

Corporate Communications Manager @Ecozen

Pune, IN

At Ecozen Solutions, a leader in climate-smart technology solutions, I am responsible for driving the company’s integrated communication strategy across corporate branding, public relations, media relations, leadership visibility, internal communications, and digital engagement. My role focuses on building a strong, authentic brand presence for Ecozen at both national and global levels, ensuring consistency and strategic alignment across all communication touchpoints.In addition to leading corporate communications, I have expanded my portfolio by actively contributing to the marketing efforts for Ecozen’s Solar AC launch. This has included developing the go-to-market communication strategy, creating product messaging, dealer and customer outreach plans, sales collaterals, and supporting marketing initiatives aimed at establishing the Solar AC as a flagship offering. This opportunity has allowed me to combine my core communication expertise with hands-on product marketing experience, deepening my understanding of market-facing brand building.Throughout my time at Ecozen, I have worked closely with leadership teams to craft brand narratives around key milestones, such as Ecozen’s achievement of 3 lakh+ solar pump installations and crossing the crore revenue mark. Acting as a brand custodian and advisor, I help ensure that the company’s external and internal communication efforts reflect its vision, values, and innovation-driven spirit.My work blends strategic thinking with storytelling, helping Ecozen strengthen its reputation, foster stakeholder trust, and drive engagement across various platforms.

Symbiosis College of Arts and Commerce

Bachelor of Arts (BA)

Dr. D Y Patil Vidyapeeth - Centre for Online Learning

Master of Business Administration - MBA

Apeejay School Of Management

Diploma in Mass Communication

University of Pune

Master of Arts (MA)