Rachel Zimic
Market Engagement Specialist @Grain Farmers Of Ontario
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WORK HISTORY
Market Engagement Specialist @Grain Farmers Of Ontario
Guelph, ON, CA
Advancing domestic and international market opportunities for Ontario grains.Lead strategic engagement with key accounts to strengthen stakeholder relationships and identify new opportunities.Coordinate domestic and international trade initiatives, value chain engagement, and promotional activities.Develop and maintain the CRM system to track stakeholder insights and support strategic targeting.Create marketing content and value propositions to support grain utilization, export growth, and investment attraction.Collaborate with industry and government partners to promote Ontario grain in global markets.Identify and pursue value-added processing and trade investment leads; manage outreach and follow-ups.Conduct stakeholder outreach to capture insights, monitor market sentiment, and inform strategy.Manage key projects aligned with organizational goals, ensuring timelines, resources, and communications are on track.
EDUCATION
Université Laval
Explore Program
University of Guelph
Masters of Science
University of Guelph
Bachelor of Science - BS
ABOUT RACHEL ZIMIC
An enthusiastic professional with over 5 years of experience working in Canada\'s food and agriculture industry. I have a strong technical background with knowledge in human nutrition, natural health products and functional foods. My professional experience includes market development for Ontario grains with the largest provincial commodity association, and advancing innovation in food, agriculture, and life sciences sectors. I am creative and energetic, with a demonstrated ability to lead projects and work with colleagues to deliver exceptional results that drive business objectives while maintaining a positive and collaborative work culture.Specialties: • Process development and improvement• Data collection, reporting, and interpretation• Networking and relationship management• Communications
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