Rachel Hill

Consultant Digital Marketing, Marketing Operations, & Program Management @Ai Made This Brand

Atlanta, GA, US
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WORK HISTORY

Jun 2014 — Present

Consultant Digital Marketing, Marketing Operations, & Program Management @Ai Made This Brand

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Atlanta, GA, US

CLIENT PROJECT HIGHLIGHTS] Created a suite of viral gifs that have ~ 14M+ views and climbing (see \"Featured\" section) Led go-to-market launch of 10 digital products. Identified opportunities, researched new product possibilities, collaborated with stakeholders and created campaigns generating sales of over $800K+. Duplicated SMS mobile marketing funnels from email marketing funnels that performed well and increased the month over month revenue by 3% lift. Generated over in product sales and increase the customer cart value (AOV), from creating a simple, 3-day, “test” SMS campaign. Administered all business marketing operations and advertisement campaigns that generated 15% increase in web traffic in 4 months. Proposed, architected and managed the design and launch of multiple high profile digital initiatives for clients including applications, social campaigns as well as digital media programs. Drove strategy and execution for digital brand campaign, outperforming engagement goals by 25% and traffic by 345%. Directed all digital marketing and web/mobile development activities improving project timelines and quality by 40% between IT and Marketing teams.[PODCAST] “The Marketing War Room” | [YOUTUBE CHANNEL]| http://bit.ly/RTYouTubeChannel

EDUCATION

2005 — 2008

Florida A&M University

Bachelor of Science, Management

2008 — 2010

Florida Agricultural and Mechanical University

MBA, Marketing

ABOUT RACHEL HILL

Innovative and creative Marketing Operations Expert with 14+ years of digital marketing, program management, marketing operations, content and campaign creation experience, and turning data into compelling stories. My expertise also includes promoting diversity within the travel & tourism industries through innovation marketing campaign creation, restructuring digital operations for local government elected officials, and online education through creating creating curriculum and delivering in-class and virtual lectures. FUN FACT: I am a “retired” travel influencer! For 8+ years, I had the incredible honor to collaborate with and advise Destination Marketing Organizations (DMOs), tourism ministries, and renowned travel & tourism brands. Together, we have crafted compelling narratives that amplify the voices of travelers of color, shedding light on their unique experiences and perspectives. I even wrote a book about it! —> https://howtobeatravelinfluencer.com/ WHAT OTHERS SAY->\". We absolutely loved working with Rachel! Thank you for sharing your different perspectives on our Influencer strategies for diverse markets. Very informative and valuable! We love your digital strategy!\"- Real Hamilton-Romeo | Former Senior PR Manager, USA Norwegian Airlines USA ->\". It was a great investment and something I desperately needed at the time. I\'m really really pleased with working with Rachel and her team.\"- Dr. Christopher Daniels | Motherland Connect.com SPECIALTIES: Marketing Operations, Marketing Automation, Digital Marketing, Mobile SMS Marketing, Email Marketing, Digital Products, Webinars / Live Events, CRM,Product Marketing, Content & Campaign Creation, Marketing Analysis, Prompt Engineering, AI Operations, AI Literacy, Trello, Asana, Microsoft 360, Data & Web Analytics, SEO, Travel & Tourism, Cannabis, Marketing Professor, CONTACT: Reach out directly here on LinkedIn, email me at R•••••@RachelVHill.com, or visit online at

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Rachel Hill — Consultant Digital Marketing, Marketing Operations, & Program Management at Ai Made This Brand in Atlanta, GA, US | Unifers