Rachel Veronesi
Marketing & Communications Manager @Bloomingfoods Co-Op Market
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WORK HISTORY
Marketing & Communications Manager @Bloomingfoods Co-Op Market
Creates, implements, and manages comprehensive, on-brand, strategic marketing & communications plans (B2C in food & beverage, CPG, fast-moving consumer brand industries).• Creates in-store signage, print collateral, ads (print, digital, and on-air), branded merch and manages website management, SEO, email marketing, photography, videography, social media, shopping app marketing, promotions & events, outreach, and CSR programs.• Develops and implements segmented campaigns across traditional and digital channels to increase shopper count, basket size, membership, member engagement, and convert potential shoppers.• Develops and manages the marketing and communications budget.• Tracks and reports monthly on marketing key performance indicators, metrics, and budget.• Monitors Co-op, grocery industry, consumer behaviors, and social media trends and advises best practices. • Works collaboratively with management teams across departments and the board of directors as a member of the Leadership Team. • Hires, trains, evaluates, coaches, assigns work, and sets goals, objectives, and strategic priorities for the Marketing team.
EDUCATION
Purdue University
B.L.S., Natural Sciences and Business
Purdue University - Office of the Vice Provost for Graduate Students and Postdoctoral Scholars
Graduate Certificate, Strategic Communication Management
Aveda Institute Chicago
Esthiology Science, Esthetics
Purdue University - Office of the Vice Provost for Graduate Students and Postdoctoral Scholars
Master of Science - MS, Stategic Communications/Public Relations
SKILLS
ABOUT RACHEL VERONESI
Strategic and value-driven Marketing & Communications Leader with over eight years of experience developing and executing highly successful strategic communications and marketing plans, promoting brand awareness, building and nurturing internal and external relationships, and implementing operational and business initiatives. Consistently delivering a calculated approach to carefully examine data and make tactical, cost-effective improvements to marketing campaigns and public relations programs, and surpassing established goals within deadlines and budget constraints, demonstrating composure and professionalism throughout.Key Accomplishments:• Developed, executed, and oversaw multiple strategic omnichannel marketing and communications plans; served as a senior advisor and leader and provided oversight and direction.• Developed and executed a strategic brand refresh for two grocery stores.• Created a comprehensive Brand Guide Toolkit for two businesses and strategic social media plans and content calendars for multiple businesses.• Increased Bloomingfoods’ community partners by 400%, annual memberships by more than 250%, email subscribers by 20% with an average open rate of 37%, website traffic by 83%, customer count by 30%, sales by 10%, and overall positive sentiments and brand awareness with the assistance of the Marketing Team I developed and mentored, which also led to an increase in the Marketing budget by 18%.• Increased Bloomingfoods’ social media reach by 1,627%, followers by 375%, and engagement by 69% in less than 4 years. Created multiple viral social media reels, with the most viral reel reaching more than 20 million views and 456k likes, 59.7k shares, 88k saves, and 627 comments.Strategic Communication & Collaboration | Integrated Marketing | Corporate Branding | Digital Marketing | Performance Marketing | Public Relations | Market Research | Social Media Management | Email Marketing | Website Development & Management | Written & Visual Content Creation | Copywriting & Editing | Graphic Design | Photography & Videography | Survey Design, Analysis & Reporting | Corporate Social Responsibility | Community Outreach | Project Management | Data Analysis & Reporting | Highly Organized & Detailed Oriented | Mentoring & Training
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