Rachel R. Barclay

Senior Manager, Integrated Marketing @CHEP

Supply chain logistics company operating in 60 countries with 360M+ pooled pallets, crates and containers. Manage a team of 5 and $1.5M+ budget. Team responsible for: internal and external public relations, content strategy, customer retention marketing, retail marketing, social media, partnerships, speakers bureau, and more. Highlights: • Manage a team of 5 FTEs and vendors including professional development, coaching and prioritizing resources to align to the marketing strategy • Repositioned CHEP’s communications to seek out targeted media and speaking opportunities, and created a social media strategy; established the first media relations strategy to incorporate company objectives • Led social media strategy for COVID-19 globally; implemented new social strategy that grew LinkedIn and Twitter nearly 30% annually resulting in 34.6% engagement on all global LinkedIn posts • Transformed how leadership views communication opportunities through repositioning media relations resulting in 175+ placements • Orchestrating a new thought leadership initiative on LinkedIn to align leaders to content strategy opportunities • Identified gap and launched Inclusion and Diversity Council communications workstream after serving as the mentorship lead • Led trade shows and conferences resulting in 360+ marketing qualified leads with $4.5M+ in won revenue • As part of the speakers bureau and trade show program, secured 60+ speaking and customer engagement opportunities for senior leaders • Spearheaded Zero Waste World initiative launch resulting in a president keynote speaking opportunity and 20+ media placements • To honor the social justice movement, initiated and developed inclusion and diversity messaging for senior leadership to communicate internally resulting in an 85% email open rate and externally with a 11.26% LinkedIn engagement