Rachel R. Rosenthal
VP Ecommerce & Gm Online Marketing Consultant @Triple R Consulting Ltd
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WORK HISTORY
VP Ecommerce & Gm Online Marketing Consultant @Triple R Consulting Ltd
Newport Beach, CA, US
Provide consulting services to clients ranging from start-ups to established companies. Develop online strategies that impact the overall business objective, reduce costs, build brand awareness, & increase ROI to achieve company growth & profitability goals. Create integrated plans/calendars for overall marketing, social media, email, & PR communications. Do OSGM model planning to define objectives (both in purpose & financially), crystallize key strategies & initiatives; assign owners & dates, & roadmap. Review & recommend ecommerce technologies. Present tactics to executive teams & board of directors. Review & recommend improvements to build blue ribbon customer service departments. Hire, train, & develop a staff, often from scratch. Identify & evaluate revenue generating opportunities. Cultivate relationships with third party vendors. Act as interim department head for companies in transition:(exiting employees, maternity time, extended leave & etc.). Hired by other online consultants to perform specialized services outside their skillset or expertise.BASIC SERVICES:Site usability & conversion assessments, email marketing, social media strategies, site search, merchandising, promotional campaigns & online marketing plans, SEO/SEM, display advertising, site navigation with wireframe design, checkout optimization, project management, & analytics. Assist in replatforming, negotiate contracts & development agreements. Set department KPI’s, write policies, standards & metrics. Open new sales funnels with Amazon, eBay, shopping comparison sites or affiliate programs.CLIENTS:(partial list) VF Corp, 7 For All Mankind, Elizabeth & James, Patterson J Kincaid, Jaya Apparel Group, LAmade, Arbonne, Boot Barn, Christian Lacroix fragrance, Fox, Crisp Brand Agency, COG1 Interactive, Ciplex Interactive, Craft Foxes, Sonas Denim, Hudson Jeans, Beach Babe Swimwear, MegaSuits, Sonas Denim, GoOptics, Ritz Camera/Electronics, AViiQ, GoMyLocal & more.
EDUCATION
University of California, Los Angeles
Sociology
Orange Coast College
Business Administration and Management, General
SKILLS
ABOUT RACHEL R. ROSENTHAL
Hands-on executive with 25+ years of management experience, an entrepreneurial spirit and…
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