Rachel Leoutsakos
Marketing Communications Lead @Salenger, Sack, Kimmel & Bavaro, Llp
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WORK HISTORY
Marketing Communications Lead @Salenger, Sack, Kimmel & Bavaro, Llp
Woodbury, NY, US
As Marketing & Communications Lead at SSKB Law, I oversee the firm’s full marketing strategy, ensuring our brand, expertise, and results are communicated clearly and effectively across every platform.My role bridges strategy, storytelling, and performance marketing to strengthen the firm’s reputation in complex litigation. While continuing to expand the firm’s visibility and leadership in medical malpractice, I have also helped introduce and position mass tort litigation as a growing focus area for the firm.Key ResponsibilitiesMarketing Strategy & Growth Initiatives Develop and execute firmwide marketing strategies and campaigns that increase visibility, strengthen brand authority, and support client acquisition.Content & Thought Leadership Oversee the creation and distribution of newsletters, blog articles, video content, and social media—translating complex legal topics into accessible, engaging insights.Digital Presence & SEO Manage the firm’s website, SEO strategy, and analytics to improve search visibility, audience engagement, and long-term digital growth.Brand & Messaging Maintain a consistent, credible brand voice across all platforms while reinforcing the firm’s reputation in medical malpractice litigation and expanding its presence in mass tort matters.Partnerships & Vendor Management Coordinate with external agencies, media partners, and design teams to ensure high-quality execution across advertising, PR, and digital initiatives.Through integrated marketing, content strategy, and digital optimization, my work supports the firm’s continued growth, strengthens its leadership in complex litigation, and expands awareness of emerging practice areas.
EDUCATION
Nassau Community College
Associate's degree, Marketing
Fashion Institute of Technology
Bachelor's degree, Advertising, Marketing & Communications
ABOUT RACHEL LEOUTSAKOS
My career in marketing started with creativity.Before working in marketing and communications, I was (and still am) a licensed cosmetologist, where I spent years working directly with clients in-salon, on the runway and on set. That experience taught me how to understand people, pay attention to detail, and think creatively to solve problems. It also shaped how I approach marketing today because at its core, great marketing is about understanding people.Over time, I transitioned into marketing and communications, building experience in events, digital marketing, brand strategy, and campaign development. I spent several years at Richner Communications developing large-scale marketing campaigns and corporate events before moving into legal marketing.Today, I serve as Marketing Communications Lead at Salenger, Sack, Kimmel & Bavaro, LLP, where I oversee the firm’s marketing strategy across digital campaigns, content, CRM systems, and brand communications. My focus is on creating marketing that is both strategic and human—on a nationwide level for our mass torts division and in New York State for our medical malpractice practice.I enjoy the balance of creativity and strategy: building campaigns, solving marketing challenges, and helping organizations grow through thoughtful communication and strong brand presence.Always open to connecting with others in marketing, communications, and business strategy.
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