Rachelle van Soest
Director of Consumer Insights @Wmharper
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WORK HISTORY
Director of Consumer Insights @Wmharper
Chapel Hill, NC
wmHarper is a creatively led, full-service, integrated, digitally fluent, trend spotting, innovation-first, brand strategy focused creative agency full of insight-junkie research fiends and chaos jugglers who get their jollies spending every waking moment wielding creativity as both change agent and problem solving Swiss-Army knife all while conducting innovation sessions and brand workshops, inspiring everyone they can and regularly helping out their fellow man and womankind - hell-bent on changing the world by infusing companies with the ability to realize their full potential through a creative problem solving and team unification process we call Dominatitude.™We realize that true enterprise-side, category-changing domination begins as a mindset internally, then radiates outward, obliterating every obstacle along the way – changing things for the better as it goes. Our focus is on helping brands reach this level of clarity in order to create campaigns that empower them to dominate their competition, their category and their future. Our leadership team has worked with clients of all sizes across virtually every category and media platform in existence. We are media agnostic – using what works best rather than what’s trending. We are ever curious, always seeking new ideas and innovations wherever they may be found.
EDUCATION
Drake University
Bachelor of Arts (B.A.), Advertising
ABOUT RACHELLE VAN SOEST
I am driven by a single motivation: To understand consumer behavior and the factors that affect that behavior. People are fascinating - and learning what makes them tick is my passion. Studying, assessing, observing, researching and connecting with people are at the core of everything I do. Using various methodologies I guide my team of strategists, researchers, cultural anthropologists and trend hunters to tap into the reasons WHY people make decisions and determine how we can use that information to solve branding, marketing and business problems. The results of this process are a clear direction and pathway to growth success for our clients.
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