Rachelle Folsom
Director of Marketing and Business Development @Lifescape Colorado
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing and Business Development @Lifescape Colorado
Returned to prior position with Lifescape Colorado to lead marketing and business development department of the company. Lifescape is the top locally-owned luxury residential landscape design/build and maintenance firm in Colorado, with 120+ full-time employees and sales of $20+ million annually. Key member of Lifescape Executive Team focused on: ‣Managing all marketing strategy, efforts and investments to increase sales and maximize ROI ‣Building industry partnerships that create community and offer a diverse foundation of short and long term sales opportunities ‣Substantially expanding Lifescape’s reach in Denver and Colorado Front Range ‣Representing the company externally to discover new sales opportunities ‣Guiding culture of the company to match the brand message ‣Training and cultivating sales skills in all employees ‣Collaborating with executive team to create and execute the strategic vision ‣Managing tracking of all new and existing CRM information as it relates to increasing sales ‣Developing compelling content library (photos & stories) that can be used across all marketing platforms (social, print, PR, etc). Founded in 1976, Lifescape offers excellence in landscape design, project construction and ongoing maintenance. Attention to detail from our creative designs to craftsman construction has always set the company apart. The Lifescape team consists of award-winning industry experts who have a passion for exceeding expectations of the most discerning clients.
EDUCATION
Texas A&M University
BA, Marketing
ABOUT RACHELLE FOLSOM
I am a marketing strategy expert with over 20 years experience in the luxury architecture, landscape, interior design and building industries. Throughout my career, I have been sought out for my ability to attract and bring together influential A/D/B professionals in settings that encourage meaningful networking and relationship building for those seeking new resources, partners and clients. I believe in the power of marketing through creating community and serving those in the community for the greater good. Top A/D/B trade professionals praise my ability to produce memorable events and compelling content with strong ROI across multiple marketing platforms. I also specialize in negotiating profitable media partnerships that offer exposure and opportunity beyond the originally intended reach. I have a proven record of successfully targeting and reaching luxury design professionals; promoting unique design/build goods and services; creating effective marketing strategy and executing successful brand exposure campaigns. Additionally, I write to win with strict adherence to authenticity. From industry/media awards to promotional copywriting, my persuasive writing skills are a stealth marketing and client relations tool coveted by my clients.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.