Rachel Kulkarni
Head of Marketing @Pii, A Jabil Company
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WORK HISTORY
Head of Marketing @Pii, A Jabil Company
Madison, WI, US
Positioned the company for acquisition by refining brand positioning and strategic marketing alignment- Led marketing due diligence during M&A and developed a post-acquisition brand integration strategy- Led full brand refresh, including new logo, brand guidelines, and website launch, elevating market presence- Developed and executed growth-focused marketing strategies to drive revenue and market expansion- Streamlined marketing operations, improving efficiency and maximizing ROI across all channels, including- Drove 475% growth in qualified leads through targeted segmentation and demand generation strategies in one quarter- Increased paid search ROI by 20%, optimizing marketing spend and campaign performance- Doubled LinkedIn engagement, expanding brand reach and audience interaction, while refining targeting strategy for both paid and owned campaigns- Boosted direct web traffic by 125% in the first six months, enhancing digital visibility and inbound interest.
EDUCATION
University of Wisconsin-Madison
Master of Business Administration - MBA, Brand and Product Managment
University of Colorado Boulder - Leeds School of Business
BS Business Administration, Marketing
SKILLS
ABOUT RACHEL KULKARNI
I thrive on solving the kind of problems that keep you up at night—the ones that feel…
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