Rachel Robb
Senior Client Partner @Optimand
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WORK HISTORY
Senior Client Partner @Optimand
EDUCATION
University of Essex Online
Diploma, Business and Management
SKILLS
ABOUT RACHEL ROBB
I work with hotel teams to identify where demand is building — and act on it early to convert more of that demand into profitable direct bookings. At Optimand, I partner with luxury and lifestyle hotel brands to combine real-time market intelligence with conversion data. The goal is simple: grow direct revenue, reduce reliance on OTAs, and protect margin without sacrificing visibility. A key part of this is enabling smarter, more targeted direct strategies — whether through tactical offers, packages, or pricing decisions — allowing hotels to stay competitive where it matters most, while still benefiting from the billboard effect. In my role, I take ownership of: Client success and long-term partnerships Commercial strategy across hotel portfolios Driving measurable increases in direct bookings Retention and growth of key accounts I work closely with revenue leaders to turn insight into action — helping them make confident, data-led decisions that deliver both short-term performance and long-term profitability.
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