Rachel Cannon Humiston

Rachel Cannon Humiston

Vice President, Client Services @Brandgenuity

New York, NY, US
EMAILS
r••••••••@brandgenuity.com
MOBILE NUMBERS
+17•••••••76

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WORK HISTORY

Jan 2019 — Present

Vice President, Client Services @Brandgenuity

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Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness and generate revenue. The agency’s clients include BMW, Church & Dwight, Sazerac (Fireball, Buffalo Trace), Kao America (Jergens, John Frieda), Mr. Kate, White Castle, NFL Player\'s Association, Kahlua and others. Brandgenuity has won numerous industry awards.

EDUCATION

2000 — 2004

New York University

B.S, Communications Studies

2004 — 2006

New York University

M.A., Media Ecology

SKILLS

Direct MarketingBrand LicensingPublishingPress ReleasesDigital MediaAdvertisingBrand ManagementContent StrategyStrategyE-CommerceMarketing StrategyMarketing CommunicationsFacebookMedia PlanningConsumer ProductsProduct MarketingProduct InnovationPublicityIntegrated MarketingNew MediaStrategic PlanningOnline MarketingContent DevelopmentSponsorshipSalesMusic LicensingSocial Media MarketingOnline AdvertisingBrand DevelopmentMarketingToysCreative DirectionCopywritingInternational MarketingPublic RelationsProduct DevelopmentCustomer InsightConcept DevelopmentLicensingSocial Media

ABOUT RACHEL CANNON HUMISTON

Years of brand licensing and marketing experience with both corporate and entertainment brands.Focus on new business for the agency as well as overseeing client service for major agency clients.Versed in brand licensing strategy development, brand storytelling and complex product development processes.

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