Christian Roepcke
Head of Product Development Lifestyle (Bmw Account) @Brandgenuity
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WORK HISTORY
Head of Product Development Lifestyle (Bmw Account) @Brandgenuity
Munich, DE
Team Lead Brandgenuity Team BMW- Close Liaison to Brandgenuity Management in New York & London- Oversee all project management for BMW Brandgenuity team (Product & Communication / Marketing)- Manage all full approval process from concept to final approvals - Close partnership with Director of Lifestyle & Director of Business Development - Expert of BMW CI guidelines and design language- Close collaboration with BMW Lifestyle Team and Licensee partners like PUMA, Stichd, Marcolin Eyewear, Ports1961- Close partnership with BMW Brand Cooperation and several BMW Group departments
EDUCATION
University of Applied Sciences and Arts Dortmund
Diplom, Design und visuelle Kommunikation, allgemein
ABOUT CHRISTIAN ROEPCKE
Over the past almost 20 years, I’ve worked at the intersection of culture, product and brand expansion, beginning in fashion design and evolving into global licensing and strategic product leadership.Today, I lead global lifestyle & licensing product strategy for BMW through an external licensing structure, shaping how brand DNA translates into scalable product ecosystems and new business categories beyond the automotive core.My focus is cultural product evolution, advising on how brands grow through culture in ways that are authentic, structurally sound and built for long-term relevance.With a foundation in fashion, nearly a decade of experience in global licensing, and a deep-rooted connection to cultural movements such as HipHop and Graffiti culture, I operate between creative vision and commercial architecture.I’m passionate about how cultural intelligence, product strategy and emerging tools like AI-driven concept development are shaping the future evolution of brands.2025 Licensing international Excellence Award Winner:🥇 Best Appliance, Automotive or Electronic Product for Corporate Brands- BMW Group and NUNA2022 Licensing International Excellence Award Winner:🥇 Best Corporate Brand BMW🥇 Best Product: Apparel, Accessoires, Footwear BMW M Motorsport x PUMA Motorsport Masterclass graduate „How Brands Should Enter The Metaverse And NFT Space“ by Diego Borgo ᵍᵐ and Nas Company (formerly Nas Academy)Certificate for successfully completing \"AI for Everyone\" by DeepLearning.AI / Andrew Ng
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