Rachel Harber Dell

Director of Marketing @Sam The Concrete Man

Evergreen, CO, US

In this role, I spearheaded the design and execution of integrated marketing strategies for two competitive credit reporting entities within the Ascend portfolio, focusing on digital campaigns, event marketing, and continuing education initiatives. My responsibilities included establishing and implementing performance metrics for monthly, quarterly, and annual sales objectives, collaborating closely with sales departments to ensure alignment and drive success. I successfully negotiated vendor partnerships that facilitated monthly co-branded marketing webinars, significantly enhancing brand presence and opening new collaborative opportunities.I also played a crucial role in boosting the LinkedIn presence for Advantage Credit and Partners Credit, achieving an increase of 1,500 and 500 followers respectively in just eight months. My efforts in orchestrating conference logistics from planning to execution included targeted communications that effectively engaged stakeholders and enhanced brand alignment across platforms. Additionally, I directed continuing education offerings across eight states, increasing customer engagement and satisfaction significantly. My initiation of the \'Product of the Month\' initiative led to a direct incremental revenue increase of underlining my ability to combine strategic marketing initiatives with tangible business results.

University of Northern Colorado

Bachelor of Arts (B.A.)

University of Northern Colorado

Bachelor of Arts - BA