Rachele Rebughini
Marketing Manager @Madeinadd
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WORK HISTORY
Marketing Manager @Madeinadd
Milan, IT
EDUCATION
IULM University
Bachelor's degree, Communication, Media and Advertising
IULM University
Master's degree, Television, Cinema and New Media
SDA Bocconi
Master, Business Planning
SKILLS
ABOUT RACHELE REBUGHINI
Dynamic Marketing & Strategy Leader with extensive experience in driving digital transformation for B2B and B2C clients across industries such as Banking, Oil & Gas, Chemicals, and Manufacturing. Proven track record of delivering measurable business growth by increasing revenue and accelerating lead generation through data-driven strategies.Expert in CRM optimization (Salesforce, HubSpot, Pipedrive, Dynamics), digital marketing, content strategy, and platform development (e-commerce, apps, configurators). Skilled in client relationship management, leading cross-functional teams, and developing tailored lead generation and acquisition strategies, achieving 3x faster client acquisition and reducing CAC by up to 70%.Passionate about driving brand positioning, customer retention, and business scalability. Ready to deliver results that drive innovation and growth.
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